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The Ascent

INTRODUCING

Life as a Service

Full-service communities designed to help entrepreneurs, creators, and their families excel in life and work.

Confidential Executive Overview

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The Vision

We are not just selling homes.

We are reverse engineering a great life.

DISCOVER

Life as a Service (LaaS)
& Intentional Living

Building companies is hard. The rest of life doesn't need to be. We designed The Ascent around a simple idea: remove the friction from daily life so you can focus on what actually matters to you and your family.

INTENTIONAL LIVING

Environment is everything when building healthy habits.

What if...
you were surrounded by a community of entrepreneurs and creators that inspired you to be consistent in healthy habits, build strong families, and grow personally and professionally?
What if...
everything was within walking distance? School, fitness, your social hub - no commutes, no traffic, just an enjoyable, frictionless life.
What if...
you lived in an environment designed around your health-span goals? Precision diagnostics, regenerative therapies, anti-inflammatory nutrition, and concierge physicians - built into daily life.
What if...
you did not need a wellness vacation because you already lived one?

That is the Ascent. A recurring membership model that wraps wellness, nutrition, fitness, concierge, community, and education around every home we build.

RESIDENTIAL MEETS MEMBERS CLUB

Life as a Service

We design, build, and operate full-service residential communities for entrepreneurs, creators, and athletes. Each community is anchored by a recurring Life-as-a-Service membership that wraps wellness, nutrition, fitness, concierge, and community programming around every home.

This is not an amenity package. It is a recurring revenue engine that transforms residential real estate into an operating business with multiple compounding revenue streams.

6
Revenue Streams
Per Community
$75.8M
Recurring Revenue
at Stabilization
$34.3M
Stabilized Annual
NOI
(120-key hotel)
MARKET SIGNALS

The World is Moving This Way

Wellness real estate, longevity communities, and social wellness clubs are not emerging trends. They are the fastest-growing categories in global real estate and hospitality. The signal is everywhere.

Mansion Global
"Biohacker Dream Homes Are on the Rise as Developers Seize on the Craze for Living Longer"
Canyon Ranch Austin: 134 wellness homes on 600 acres of Texas Hill Country. Residences designed for movement, connection, and everyday wellbeing. Opening Fall 2026.
@canyonranchaustin / 308 likes
Global Wellness Institute
1 in 3
travelers will book a hotel purely for its wellness offering by 2030
Wellness is no longer a "nice-to-have." Not the views. Not the room upgrades. The wellness programming is becoming the primary purchase driver.
@oyogo.london / 16.2K likes
Fitt Insider
Social Wellness Clubs Are Emerging as the New Third Place
NRG Haus, Toronto: a social wellness club blending contrast therapy, IV drips, and a functional non-alcoholic bar. Sober sauna raves, bathhouses, and members-only clubs are redefining community around wellness.
@fittinsider / 737 likes
World Health Organization
Loneliness Is Now a Global Health Risk
The WHO and the US Surgeon General have both identified social isolation as a key contributor to increased mortality. Some studies compare its impact to smoking 15 cigarettes a day. Belonging is becoming hospitality's most valuable metric.
@oyogo.london / 3.4K likes
Fitt Insider
$100M+
in wellness funding in a single week
AI-enabled wellness platforms, medspa operating systems, community-centered maternal care, diagnostics-as-a-service, pickup sports apps. Capital is flooding every category adjacent to our model.
@fittinsider / 412 likes
Canyon Ranch Austin
$4M+
per wellness residence, selling now
600 acres. Concierge medical care. Curated homes by Lake Flato. World-class spa, fitness, and outdoor adventures. The luxury buyer now expects health infrastructure built into their home.
@canyonranchaustin / 993 likes

The first residential community where every home funds a full-service membership wrapping wellness, nutrition, childcare, and concierge into a single recurring revenue engine. The demand is here. The category is wide open. The first mover will define it.

THE OPPORTUNITY

Playa Carrillo

Flagship Community | Guanacaste, Costa Rica

877
Acres
300
Homes
120
Hotel Keys
(phased 40 → 80 → 120)
6
Price Tiers
FLAGSHIP HIGHLIGHTS

Why Playa Carrillo

An 877-acre beachfront ranch on Costa Rica's Pacific Gold Coast, 2 hours from Liberia International Airport (direct flights from 20+ US cities), with a private airstrip in development. Construction costs run 40-60% below comparable US luxury developments. Stable democracy, strong property rights, and USD-denominated transactions.

Playa Carrillo aerial
Playa Carrillo beach

300 homes across six tiers ($1.1M - $8.0M), a 120-key phased wellness hotel (40 → 80 → 120 keys), and a full-service social performance club at the community's center.

THE MASTER PLAN

877 Acres, Designed with Purpose

Homes, infrastructure and amenities designed to maintain the raw magic of the land. A beachclub, wellness cabins, equestrian center, micro school and central social performance club anchor the community. Designed for community and an optimized environment for healthy living.

Conceptual Master Plan

Conceptual Master Plan - by EDSA

FINANCIAL OVERVIEW

Financial Highlights

20-year pro forma projection. LP distributions begin Year 3. Cash returns reflect distributions only. Post-exit returns include Year 20 terminal value at 10% cap rate.

V7.1 | 20-Year Projection | After 20% Tax Provision

$2.01B
Total Revenue
$451M
Net Profit
(After Tax)
21.1%
Net Margin
(After Tax)
27.0%
Cash IRR
(Distributions only)
16.2x
Cash MOIC
(Distributions only)
27.8%
Post-Exit IRR
(Incl. Y20 sale)
25.2x
Post-Exit MOIC
(Incl. Y20 sale)
ScenarioVelocityCash IRRCash MOICPost-Exit IRRPost-Exit MOIC
Mid (Representative)20/yr (1.7/mo)27.0%16.2x27.8%25.2x
Aggressive36/yr (3/mo)38.7%14.0x39.1%22.9x

Cash = distributions only over 20 years. Post-Exit = distributions plus Year 20 terminal value at 10% cap rate on recurring NOI ($343M Mid case). All after 20% tax provision.

The Mid (Representative) case assumes a 20 home per year sales pace and delivers 27.0% after-tax cash IRR, 16.2x cash MOIC, and 25.2x post-exit MOIC. Sales velocity is the primary driver of returns.

THE EXPERIENCE

Make the Little Things, Frictionless

Building companies is hard. The rest of life does not need to be. Every home includes a full-service membership at $9,500/mo for up to 2 adults and 2 children.

Wellness & Longevity

Biometric tracking, recovery protocols, longevity programming, concierge physicians, regenerative therapies.

Nutrition

Personal nutritionist, tailored meal delivery, private chef access, farm-to-table dining, community kitchen and cafe.

Fitness

HYROX-grade training facility, personal training, group programming, outdoor adventure and surf.

Concierge

On-demand childcare, residence manager, travel coordination, household management, event planning, lifestyle logistics.

Community

Curated social calendar, founder dinners, family programming, cultural events, MasterPath retreats.

Education

AI-assisted micro school, enrichment programs, language immersion, real-life skills.

VALUE PROPOSITION

What This Lifestyle Costs in the US

Every Ascent home includes a full-service membership: here is what it replaces.

US Market Rate (Monthly)

Personal Training (4x/wk)$2,400
Personal Cook (full-time)$6,000
Wellness / Longevity$3,000
Concierge Services$2,500
Community / Social Club$1,500
Nutrition / Meal Plan$2,000
Childcare / Education$3,500
US Total$20,900 - $26,500/mo
The Ascent LaaS
$9,500
per household/mo (2 adults + 2 children included)
52-62%
savings vs. US equivalent
BUSINESS MODEL

Six Revenue Streams

Stream20-Year RevenueShare
Home Sales$1.04B51.8%
LaaS Memberships$374M18.6%
Rental Management$199M9.9%
Hotel & Wellness$341M16.9%
Transfer Fees$26M1.3%
Outside Memberships$30M1.5%

Dual revenue engine. Home sales drive near-term return. LaaS, rentals, transfer fees, hotel, and outside memberships build recurring cash flow. Post-sellout NOI: $34.3M/yr (with phased 120-key hotel).

UNIT MIX

Six Home Tiers

TierUnitsPriceConstruction
Town Homes60$1.1M$645K
Garden Estate77$1.8M$905K
Forest Reserve69$2.8M$1.13M
Villas46$3.8M$1.38M
Estates38$5.0M$1.82M
Signature Estates10$8.0M$3.29M
CAPITAL STACK

Capital Structure

SourceAmountTerms
LP Equity (90%)$18.0MPreferred 8% cumulative
Operator Equity (10%)$2.0MCo-invest alongside LPs
Term Loan$25.0M8% fixed, repaid by Year 6
Committed Accordion$20.0M7%, undrawn in all sales cases (stress buffer only)
Total Capital$65.0M

Security: 1st lien on land, assignment of Year-2 pre-sale contracts ($76.2M, 1.7x the full $45M facility on contracts alone). Peak modeled facility draw: $18.1M. Phase 2/3 hotel construction loans ($9.5M + $8.5M) are secured separately by ramped Phase 1+ NOI. The $20M Committed Accordion is undrawn in all sales cases and reserved for stress scenarios.

Waterfall

Tier 1: Return capital + 8% preferred (pari-passu)90% LP / 10% Ascent
Tier 2: Up to 2.0x MOIC80/20 LP / Operator
Tier 3: 2.0x - 3.0x MOIC70/30
Tier 4: Above 3.0x MOIC60/40
Management Fee1% of gross revenue (operating, not AUM)
DEVELOPMENT ROADMAP

Development Timeline

Year 1
Pre-development: permitting, infrastructure planning, pre-sales launch
Year 2
Sales and construction begin; 6 model homes start build (1 per tier)
Year 3-4
Recurring revenue ramps; initial LP dividends from operating cash flow
Year 5
Term Loan repayment begins; Phase 2 hotel construction starts; recurring dividends growing ($5M+/yr to LP)
Year 6
Term Loan fully repaid
Year 7
Full LP distributions begin ($25M+ annually with Phase 2 hotel opening)
Year 10
Community at ~190 homes; $48M+ annual recurring revenue (with Phase 2 hotel ramping); LP cumulative distributions exceed $94M
Year 15
270+ homes sold; Phase 3 hotel operating; LP cumulative distributions exceed $239M
Year 17
Full sellout; community at steady-state
Year 20
Terminal exit at 10% cap on $34.3M NOI (with phased 120-key hotel) = $343M enterprise value
RISK MANAGEMENT

Risk Factors & Mitigants

Sales velocity below target
Ring-fenced deposits cover construction draws. $20M committed accordion provides downside liquidity if sales lag.
Construction cost overruns
10% contingency; benchmarked 2025 CR rates; $113M dev budget phased across build.
LaaS adoption below plan
90% participation target; mandatory HOA tie-in ensures baseline membership.
Interest rate / debt risk
$25M term loan modeled at 8%, $20M Committed Accordion at 7% (rates preliminary); repaid from home-sale cash flow. Secured by land + amenity assets.
Costa Rica regulatory
Most stable LatAm democracy; strong property rights; established foreign-ownership framework.
Currency (CRC vs USD)
Home sales and staff costs denominated in USD, eliminating FX mismatch risk.
Tax structuring
20% provision modeled uniformly. Actual rates depend on SRL/CTB structuring.
THE VISION

Leadership

Kevin Johnston

Kevin Johnston

CEO

Built Enchant Christmas from a backyard prototype into North America's largest holiday experience in 9 years. Now applying the same experience-design thinking to residential communities. Curating environments where high-performers and their families thrive.

32
Festivals Built
5.95M
Guests Hosted
$295M
Revenue Generated

Development and construction management team in formation. Key hires in Costa Rica operations, project management, and sales leadership are in progress. Full organizational chart available in the data room.

EXECUTION PARTNERS

Partners & Alliances

Institutional-grade execution across every discipline.

Construction
Edeca
Architecture
QBO3
Legal
Central Law
Tax & Audit
KPMG
Landscape Architecture
EDSA
DUE DILIGENCE

Data Room Available Upon Request

Full financial model, legal structure, construction budgets, market comparables, and operating projections available following NDA execution and expression of interest.

GET IN TOUCH

Let's Talk

Kevin Johnston

CEO

kj@kevlarcapital.co | www.theascent.life

This document is confidential and intended solely for the recipient.