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The Ascent

INTRODUCING

Life as a Service

Creating full-service communities designed to help entrepreneurs and athletes excel in life and work.

Confidential Executive Overview

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We are not just selling homes.
We are reverse engineering a great life.

DISCOVER

Life as a Service (LaaS)
& Intentional Living

Building companies is hard. The rest of life doesn't need to be. We designed The Ascent around a simple idea: remove the friction from daily life so you can focus on what actually matters to you and your family.

INTENTIONAL LIVING

Environment is everything when building healthy habits.

What if...
you were surrounded by a community of entrepreneurs and creators that inspired you to be consistent in healthy habits, build strong families, and grow personally and professionally?
What if...
everything was within walking distance? School, fitness, your social hub - no commutes, no traffic, just an enjoyable, frictionless life.
What if...
you lived in an environment designed around your health-span goals? Precision diagnostics, regenerative therapies, anti-inflammatory nutrition, and concierge physicians - built into daily life.
What if...
you did not need a wellness vacation because you already lived one?

That is the Ascent. A recurring membership model that wraps wellness, nutrition, fitness, concierge, community, and education around every home we build.

A NEW ASSET CLASS

Life as a Service

We design, build, and operate full-service residential communities for entrepreneurs, creators, and athletes. Each community is anchored by a recurring Life-as-a-Service membership that wraps wellness, nutrition, fitness, concierge, and community programming around every home.

This is not an amenity package. It is a recurring revenue engine that transforms residential real estate into an operating business with multiple compounding revenue streams.

6
Revenue Streams
Per Community
40%
Recurring Revenue
at Stabilization
$23.8M
Stabilized Annual
NOI
MARKET SIGNALS

The World is Moving This Way

Wellness real estate, longevity communities, and social wellness clubs are not emerging trends. They are the fastest-growing categories in global real estate and hospitality. The signal is everywhere.

Mansion Global
"Biohacker Dream Homes Are on the Rise as Developers Seize on the Craze for Living Longer"
Canyon Ranch Austin: 134 wellness homes on 600 acres of Texas Hill Country. Residences designed for movement, connection, and everyday wellbeing. Opening Fall 2026.
@canyonranchaustin / 308 likes
Global Wellness Institute
1 in 3
travelers will book a hotel purely for its wellness offering by 2030
Wellness is no longer a "nice-to-have." Not the views. Not the room upgrades. The wellness programming is becoming the primary purchase driver.
@oyogo.london / 16.2K likes
Fitt Insider
Social Wellness Clubs Are Emerging as the New Third Place
NRG Haus, Toronto: a social wellness club blending contrast therapy, IV drips, and a functional non-alcoholic bar. Sober sauna raves, bathhouses, and members-only clubs are redefining community around wellness.
@fittinsider / 737 likes
World Health Organization
Loneliness Is Now a Global Health Risk
The WHO and the US Surgeon General have both identified social isolation as a key contributor to increased mortality. Some studies compare its impact to smoking 15 cigarettes a day. Belonging is becoming hospitality's most valuable metric.
@oyogo.london / 3.4K likes
Fitt Insider
$100M+
in wellness funding in a single week
AI-enabled wellness platforms, medspa operating systems, community-centered maternal care, diagnostics-as-a-service, pickup sports apps. Capital is flooding every category adjacent to our model.
@fittinsider / 412 likes
Canyon Ranch Austin
$4M+
per wellness residence, selling now
600 acres. Concierge medical care. Curated homes by Lake Flato. World-class spa, fitness, and outdoor adventures. The luxury buyer now expects health infrastructure built into their home.
@canyonranchaustin / 993 likes

The first residential community where every home funds a full-service membership wrapping wellness, nutrition, childcare, and concierge into a single recurring revenue engine. The demand is here. The category is wide open. The first mover will define it.

THE OPPORTUNITY

Playa Carrillo

Flagship Community | Guanacaste, Costa Rica

877
Acres
300
Homes
40
Hotel Cabins
6
Price Tiers
FLAGSHIP HIGHLIGHTS

Why Playa Carrillo

An 877-acre beachfront ranch on Costa Rica's Pacific Gold Coast, 2 hours from Liberia International Airport (direct flights from 20+ US cities), with a private airstrip in development. Construction costs run 40-60% below comparable US luxury developments. Stable democracy, strong property rights, and USD-denominated transactions.

300 homes across six tiers ($1.1M - $8.0M), a 40-cabin boutique wellness hotel, and a full-service social performance club at the community's center.

20-Year Total Revenue $1.80B
LP IRR (Cash, Pre-Tax) 29.1%
LP MOIC (Total) 24.8x
Terminal Value (10% Cap) $238M
Capital Required (LP Equity) $18.0M
Construction Model Pre-Sold, Deposit-Funded

Pre-sold before build. Every home is sold before construction begins. Buyer deposits fund construction costs. LP equity and debt facility cover pre-development, infrastructure, and working capital.

THE MASTER PLAN

877 Acres, Designed with Purpose

Homes, infrastructure and amenities designed to maintain the raw magic of the land. A beachclub, wellness cabins, equestrian center, micro school and central social performance club anchor the community. Designed for community and an optimized environment for healthy living.

Conceptual Master Plan

Conceptual Master Plan - by EDSA

FINANCIAL OVERVIEW

Financial Highlights

20-year pro forma projection. LP distributions begin Year 3. Full cash-on-cash returns by Year 7. Terminal exit optional.

V6.5 | 20-Year Projection | Includes 20% Tax Provision

$1.80B
Total Revenue
$474M
Net Profit
26.3%
Net Margin
29.1%
LP IRR (Cash)
17.1x
LP MOIC (Cash)
24.8x
LP MOIC (Total)
$238M
Terminal Value
ScenarioVelocityLP IRRCash MOICTotal MOIC
Conservative12/yr (1/mo)22%--
Mid (Representative)20/yr (1.7/mo)29.1%17.1x24.8x
Aggressive36/yr (3/mo)40%--

The Conservative case - selling just 1 home per month - still delivers 22% IRR. $26.2M headroom (40% of total capital). Sales velocity is the primary variable. LP capital returned within 5-7 years across all scenarios.

THE EXPERIENCE

Make the Little Things, Frictionless

Building companies is hard. The rest of life does not need to be. Every home includes a full-service membership at $9,500/mo for up to 2 adults and 2 children.

Wellness & Longevity

Biometric tracking, recovery protocols, longevity programming, concierge physicians, regenerative therapies.

Nutrition

Personal nutritionist, tailored meal delivery, private chef access, farm-to-table dining, community kitchen and cafe.

Fitness

HYROX-grade training facility, personal training, group programming, outdoor adventure and surf.

Concierge

On-demand childcare, residence manager, travel coordination, household management, event planning, lifestyle logistics.

Community

Curated social calendar, founder dinners, family programming, cultural events, MasterPath retreats.

Education

AI-assisted micro school, enrichment programs, language immersion, real-life skills.

VALUE PROPOSITION

What This Lifestyle Costs in the US

Every Ascent home includes a full-service membership: here is what it replaces.

US Market Rate (Monthly)

Personal Training (4x/wk)$2,400
Private Chef (part-time)$4,500
Wellness / Longevity$3,000
Concierge Services$2,500
Community / Social Club$1,500
Nutrition / Meal Plan$2,000
Childcare / Education$3,500
US Total$19,400 - $25,000/mo
The Ascent LaaS
$9,500
per household/mo (2 adults + 2 children included)
52-62%
savings vs. US equivalent
BUSINESS MODEL

Six Revenue Streams

Stream20-Year RevenueShare
Home Sales$1.04B58%
LaaS Memberships$405M22%
Rental Management$200M11%
Hotel & Wellness$111M6%
Transfer Fees$26M1.5%
Outside Memberships$10M0.6%

Dual revenue engine. Home sales drive near-term return. LaaS, rentals, transfer fees, hotel, and outside memberships build recurring cash flow. Post-sellout NOI: $23.8M/yr.

UNIT MIX

Six Home Tiers

TierUnitsPriceConstruction
Town Homes60$1.1M$645K
Garden Estate77$1.8M$905K
Forest Reserve69$2.8M$1.13M
Villas46$3.8M$1.38M
Estates38$5.0M$1.82M
Signature Estates10$8.0M$3.29M
CAPITAL STACK

Capital Structure

SourceAmountTerms
LP Equity (90%)$18.0MPreferred 8% cumulative
Operator Equity (10%)$2.0MCo-invest alongside LPs
Term Loan$25.0M8% fixed, repaid by Year 6
Revolver$20.0M7% floating, drawn as needed
Total Capital$65.0M

Security: $25M land collateral (subordinated) + $87M total = 1.94x coverage on $45M facility.

Waterfall

Tier 1: Return LP capital + 8% preferred100% to LP
Tier 2: Up to 2.0x MOIC80/20 LP / Operator
Tier 3: 2.0x - 3.0x MOIC70/30
Tier 4: Above 3.0x MOIC60/40
Management Fee1% of gross revenue (operating, not AUM)
DEVELOPMENT ROADMAP

Development Timeline

Year 1
Pre-development: permitting, infrastructure planning, pre-sales launch
Year 2
Sales and construction begin; 6 model homes start build (1 per tier)
Year 3-4
Recurring revenue ramps; initial LP dividends from operating cash flow
Year 5
Term Loan repayment begins; recurring dividends growing ($5M+/yr to LP)
Year 6
Term Loan fully repaid
Year 7
Full LP distributions begin ($23M+ annually)
Year 10
Community at ~190 homes; $36M+ annual recurring revenue; LP cumulative distributions exceed $70M
Year 15
270+ homes sold; LP cumulative distributions exceed $200M
Year 17
Full sellout; community at steady-state
Year 20
Terminal exit at 10% cap on $23.8M NOI = $238M enterprise value
RISK MANAGEMENT

Risk Factors & Mitigants

Sales velocity below target
Ring-fenced deposits cover construction. Conservative case (12/yr) still delivers 22% IRR. $26.2M headroom (40%).
Construction cost overruns
10% contingency; benchmarked 2025 CR rates; $112M dev budget phased across build.
LaaS adoption below plan
90% participation target; mandatory HOA tie-in ensures baseline membership.
Interest rate / debt risk
8% TL rate locked; $45M facility repaid from cash flow. Secured by land + amenity assets.
Costa Rica regulatory
Most stable LatAm democracy; strong property rights; established foreign-ownership framework.
Currency (CRC vs USD)
Home sales in USD; CRC staff costs offset by majority-USD revenue base.
Tax structuring
20% provision modeled uniformly. Actual rates depend on SRL/CTB structuring.
PROPERTY II

Playa Grande

Pacific Coast, Costa Rica

100
Acres
101
Home Sites
35
Years in Family

A stunning private ranch on Costa Rica's most western point, minutes from the world-renowned Playa Grande surf break. The property has been in the founding family for 35 years. 101 home sites across 100 acres, with the full Ascent Life-as-a-Service experience from day one.

Details Upon Request | Announcing September 2026

TARGET MARKETS

Target Markets

Identifying jurisdictions that welcome builders, offer favorable tax and ownership structures, and attract the global mobile professional.

Active
Costa Rica
2 properties under development
Target
Portugal
Market under evaluation
Target
El Salvador
Market under evaluation
Target
Panama
Market under evaluation
Target
Bali
Market under evaluation
Target
Puerto Rico
Market under evaluation
THE VISION

Leadership

Kevin Johnston

Kevin Johnston

CEO

Built Enchant Christmas from a backyard prototype into North America's largest holiday experience in 9 years. Now applying the same experience-design thinking to residential communities. Curating environments where high-performers and their families thrive.

32
Festivals Built
5.95M
Guests Hosted
$295M
Revenue Generated

Development and construction management team in formation. Key hires in Costa Rica operations, project management, and sales leadership are in progress. Full organizational chart available in the data room.

EXECUTION PARTNERS

Partners & Alliances

Institutional-grade execution across every discipline.

Construction
Edeca
Architecture
QBO3
Legal
Central Law
Tax & Audit
KPMG
Landscape Architecture
EDSA
DUE DILIGENCE

Data Room Available Upon Request

Full financial model, legal structure, construction budgets, market comparables, and operating projections available following NDA execution and expression of interest.

GET IN TOUCH

Let's Talk

Kevin Johnston

CEO

kj@kevlarcapital.co | www.theascent.life

This document is confidential and intended solely for the recipient.